Open & inclusive

We will be a hub for a safe, open, and inclusive communities

We stand up for democratic values through our way of being and the products and services that we provide.

Our Promises – Open and inclusive


We want everyone to feel welcome, regardless of gender identification, ethnicity, religious or other beliefs, disabilities, sexual orientation or age. In short, in our offices and stores, everyone should be appreciated for who they are.


By offering an open, safe and illuminated place in the public space, our stores make the streets safer.


We promote reading, uphold the principle free speech and contribute to safeguarding good journalistic practice. This way, we push for a democratic development of our society. 


Our stores will offer a sense of local community and a moment of joy in everyday life, in an increasingly globalized and individualistic world where many people suffer from loneliness.