Our theory of change – The journey has begun.

The sustainability perspective must permeate our business model and be fully integrated in all our operations for us to succeed in the Anthropocene. Meeting the challenge ahead of us, in society at large as well as in our company, will require transformation. Therefore, we look for business opportunities beyond “break-even sustainability” where we can make a real difference – for the planet, for society, and for our company. We will be part of the solution.

Our transformation journey has begun. We lean on science to better understand our role in the Anthropocene, trying out new ideas, and investing in innovation for the future. To succeed we will deepen our collaboration with franchisees and suppliers, and build completely new types of partnerships.

Over the years, the key to our success has been that we have dared sticking our necks out when needed, and that we always have put our customers’ needs first. We will keep this up, as there is no bigger need right now than building a sustainable future, together.

We are redefining our industry to make convenience sustainable – and sustainability convenient

Our role in the Anthropocene strategy

Sustainable & healthy

Open & inclusive

Value-driven and long-term